Through analyzing the relationship between immortal cultures and tourist activities, the authors proposed that birth of immortal thought was closely related to early tourist activities. The core idea of immortal cultures was in conformity with modern leisure cultures. Tourist resources in Ancient Xianshi Township were re-explored, and application of immortal cultures in tourism development of the town was studied. The authors proposed that both "immortal" and "salt" should be valued in the tourism development of ancient Xianshi Township, interaction and integration of immortal stories, immortal traces and scenic areas should be stressed in the application of immortal cultures, so as to incorporate "immortal bath" and modern salt bath, and to combine creation of fairyland with modern sightseeing and leisure agriculture.
