随着互联网技术的迅猛发展,新媒体已成为传媒发展的重要方式。在此背景下,传统音乐类非物质文化遗产在传承与发展等方面迎来了巨大机遇和挑战。由于传承人年龄过大,对于新媒体的认识不够全面,与青年演员联合表演活态传承等方面存在明显不足,使得非遗的传承传播受到很大冲击。本文旨在以国家级非物质文化遗产子位吹歌为例,分析传统音乐类非遗的生存现状和困境,探讨在新媒体语境下,如何有效地传承传统音乐类非遗文化。通过对现有研究成果的综述和文化传承的理论分析,本文在打造运营团队、优化传播机制、提升作品质量等方面提出了一些具体的建议和措施。With the rapid development of Internet technology, new media has become an important way of media development. In this context, the traditional music intangible cultural heritage has ushered in great opportunities and challenges in the inheritance and development. Because the inheritors are too old, their understanding of new media is not comprehensive enough, and there are obvious deficiencies in the joint performance with young actors in the aspects of living inheritance, which makes the inheritance and transmission of intangible cultural heritage suffer a great impact. This paper aims to take the national intangible cultural heritage Ziwei Chuige as an example to analyze the survival status and dilemma of traditional music intangible cultural heritage. To explore how to effectively inherit traditional music intangible cultural heritage in the context of new media. Based on the summary of the existing research results and the theoretical analysis of cultural inheritance, this paper puts forward some concrete suggestions and measures in the aspects of building operation team, optimizing communication mechanism and improving the quality of works.
