武城县作为山东省历史悠久、文化底蕴深厚的地区,其丰富的酒文化资源为旅游开发奠定了良好基础。古贝春集团作为当地的白酒龙头企业,通过酒文化博物馆和文化节等形式,推动酒文化的传承与传播。本文系统分析武城县酒文化旅游的现状、问题与潜力,指出存在基础设施滞后、资源开发不足、产业链不完整及宣传力度欠缺等方面的挑战,提出通过融入酒文化元素提升城市形象、丰富旅游产品、优化产业链及加大宣传推广力度等优化策略,为武城县打造具有地方特色的酒文化旅游品牌提供了建议和方向。As an area with a long history and profound cultural heritage in Shandong Province, Wucheng County has laid a good foundation for tourism development with its rich wine and cultural resources. As a leading local liquor enterprise, Gubeichun Group promotes the inheritance and dissemination of wine culture through the wine culture museum and cultural festivals. This article systematically analyzes the current situation, problems and potential of wine culture tourism in Wucheng County, and points out the challenges of lagging infrastructure, insufficient resource development, incomplete industrial chain and lack of publicity. It puts forward optimization strategies such as improving the image of the city, enriching tourism products, optimizing the industrial chain and increasing publicity and promotion by integrating wine culture elements, which provides suggestions and directions for Wucheng County to create a wine culture tourism brand with local characteristics.
文旅融合作为旅游产业发展的重要趋势,为温泉度假村的高质量发展提供了新机遇。德百温泉度假村依托黄河故道和古桑文化资源,逐步发展为国家4A级旅游景区和区域文旅融合的典范。然而,随着市场竞争的加剧,该度假村在文化资源挖掘、产品特色定位、服务体系完善、生态保护与数字化转型等方面仍面临诸多挑战。本文以德百温泉度假村为案例,通过系统分析其现存问题,提出了强化文化融合、优化产品定位、提升服务体系、实现生态保护与开发平衡以及推进数字化转型等策略。研究旨在为德百温泉度假村的高质量发展提供理论依据与实践指导,并为其他温泉度假村的可持续发展提供参考模式。As an important trend in the development of the tourism industry, cultural and tourism integration provides new opportunities for the high-quality development of hot spring resorts. Relying on the ancient Yellow River course and ancient mulberry cultural resources, Debai Hot Spring Resort has gradually developed into a national 4A-level tourist attraction and a model of regional cultural and tourism integration. However, with the intensification of market competition, the resort still faces many challenges in cultural resource excavation, product feature positioning, service system improvement, ecological protection and digital transformation. Taking Debai Hot Spring Resort as a case study, this paper systematically analyzes its existing problems and proposes strategies such as strengthening cultural integration, optimizing product positioning, improving service system, achieving a balance between ecological protection and development, and promoting digital transformation. The study aims to provide theoretical basis and practical guidance for the high-quality development of Debai Hot Spring Resort, and provide a reference model for the sustainable development of other hot spring resorts.
在乡村振兴战略的背景下,龙栖湖度假村凭借丰富的自然资源与深厚的文化底蕴,成为山西省生态旅游发展的重要节点。本文探讨龙栖湖度假村的高质量发展策略,阐述其自然与文化资源及市场环境,其次进行SWOT分析,提出旅游产品多样化、品牌推广、全年运营规划及员工素质提升等策略,旨在提高龙栖湖的市场竞争力与品牌知名度。本研究不仅为龙栖湖度假村的规划与发展提供理论支持,也为其他生态旅游项目的发展提供宝贵的经验,具有重要的现实意义。Under the background of rural revitalization strategy, Longqi Lake Resort has become an important node for the development of ecotourism in Shanxi Province with its rich natural resources and profound cultural heritage. This paper explores the high-quality development strategy of Longqi Lake Resort, expounds on its natural and cultural resources and market environment, and then conducts SWOT analysis, and proposes strategies such as tourism product diversification, brand promotion, year-round operation planning and employee quality improvement, aiming to improve the market competitiveness and brand awareness of Longqi Lake. This study not only provides theoretical support for the planning and development of Longqi Lake Resort, but also provides valuable experience for the development of other ecotourism projects, which has important practical significance.
