We provide a general dynamical approach for the quantum Zeno and anti-Zeno effects in an open quantum system under repeated non-demolition measurements. In our approach the repeated measurements are described by a general dynamical model without the wave function collapse postulation. Based on that model, we further study both the short-time and long-time evolutions of the open quantum system under repeated non-demolition measurements, and derive the measurement-modified decay rates of the excited state. In the cases with frequent ideal measurements at zero-temperature, we re-obtain the same decay rate as that from the wave function collapse postulation （Nature, 2000, 405： 546）. The correction to the ideal decay rate is also obtained under the non-ideal measurements. Especially, we find that the quantum Zeno and anti-Zeno effects are possibly enhanced by the non-ideal natures of measurements. For the open system under measurements with arbitrary period, we generally derive the rate equation for the long-time evolution for the cases with arbitrary temperature and noise spectrum, and show that in the long-time evolution the noise spectrum is effectively tuned by the repeated measurements. Our approach is also able to describe the quantum Zeno and anti-Zeno effects given by the phase modulation pulses, as well as the relevant quantum control schemes.
